So often when we talk about legal marketing ethics and social media, we start with the risks, the pitfalls. It was refreshing then when Josh King, General Counsel at Avvo, remindinded those in attendance at the opening session of Day 2 at Avvocating 2012 that attorneys have every right to use social media to enhance their practices. Though some states have somewhat ridiculous regulations on attorney advertising, it is actually very hard to restrict speech so long as it isn’t “commercial language.” In his interview with LXBN TV he explains what that is, what states are the toughest on social media and what happens when lawyers outsource their social media efforts.